From a non-veterinary perspective, promoting your website and social media pages is simple, but in South Africa there are a few 'council' (SAVC) rules and regulations which cannot be neglected. Without going into too much detail about what is and what is not allowed, the best way to get your clients to know about you on the internet is to tell them. Bona fide clients, that is.
Being a market leader, Facebook has evolved into a social media platform for individuals, communities and enterprises. By creating a 'Facebook Page' (also called Facebook Fan Page), the owner has full control over what is posted, and by who. Usually Facebook pages are intended as one-way information portals for ‘followers’ that are interested in what you post about, making it perfect for businesses.
Using email is a common way for professionals to communicate with clients. Almost everyone has an email address. It is great for keeping track of discussions, and the time frame of emails comes with reasonable expectations. A problem with emails is that by supplying an email address, it is assumed that you will be using it properly.
Not all feet will result in (intended) business, (the aim shouldn't always be to achieve that either), but even if they are, who's to say we cannot help them to the fullest. Here are a few ways to get the most out of additional feet through your door.